The “rules” are simple. Let the question take you where it takes you. Ponder it. Reject it. Qualify it.
Answer it. Don’t answer it. (And if it turns into a story for you, I expect a “thank you” in the acknowledgments.;))
One show that generates a lot of ideas for me is Through the Wormhole on the Science Channel. As I dozed and watched the episode "Sixth Sense", an image on screen got me thinking.
What if the universe is one brain, and we are just components of it?