Marketing is a big deal for writers no matter how you publish. Some people seem to just GET this. Most of us struggle. Here's what slows down my marketing:
- No money or very little to allocate to marketing
- No time--I need to be writing, not marketing
- The things I know how to do don't provide an increase of sales anymore (tweeting, blog tours, facebook messaging)
- I don't know where to start
- I don't know where to find my audience--or I can't afford to travel to them at comicons
- I haven't the slightest idea how to get on the radio, or in the paper (at least not legally and without spending some time in jail)
- Thinking about marketing sucks all the life out of me
- There are too many other demands on my time
- Craft fairs and farmer's markets aren't the best place to sell books--at least its a hit and miss kind of thing
- It's time consuming searching for blog reviewers to beg them to read and review honestly
- I gave away 1000 e-copies and didn't get a single review so what's the freakin' point anyway??
What slows or prevents you from marketing?
Okay, now that my heart rate is up and I'm feeling super anxious. Let's calm down and talk about things that have worked in regards to marketing.
- In the past, I had success with guest posting on blogs and twitter blasts. However, I think the internet is so saturated with book tours that they are no longer noticeable. Perhaps that's why it's better to go the interview/character interview or simply blogging on a topic or theme from your story. It allows the reader to get a deeper insight into the author and book than a simple BUY MY BOOK because it's OUT kind of thing.
- I love setting up a booth at some fair and interacting with people. There aren't a lot of bookstores here so it's my only option. Talking with people about your book lets them see your excitement. Passion about anything is contagious.
See, my marketing experience is woefully small. I've created a mailing list, but I'm not sure how to build the list.
What has worked for you in the marketing department?
Do you have a newsletter? How do you find/convince people to sign up for it?