You can write the perfect book, pick a perfect cover, and format without mistakes. But marketing your book like a shopper on Black Friday at Target won’t get you where you want to be.
Social Media. I like Facebook for family, friends, news, and postings. Plus I do a little marketing also. I belong to several groups like Science Fiction and Fantasy Authors, Book Trailer Videos, Aspiring Authors, and Book Promotion. Information is traded, advice given, views exchanged. I enjoy them and comment, offering back in full measure what I am given.
But some don’t use these sites as an introduction. They plaster their books onto the sites then leave without giving back to the community.
Twitter is worse. There’s hardly any conversation at all over there. I’ve stopped cruising that social media except for breaking news.
If you are a writer, join these groups, participate, become a “name” and active member. People will remember you and behave accordingly. To drop your pile and fly off is rude.
In the same vein: Over-marketing, or plastering your book on all groups on the same day. Too much is never the way to go.
Politics and Push Button Issues. I have an uncle who is set in his ways. His mind is made up on all issues, and he is the reigning authority in all ways...at least in his own viewpoint. He isn’t above telling everyone how wrong they are on any subject, especially politics. Arguing with him takes both of you down a dark, circular track with no end or beginning.
To my way of thinking, expressing opinions on red-hot issues of the day or stupid things said by presidential candidates goes down that same path. It isn’t productive.
I loved one author like mad and bought anything and everything he wrote. Then he started preaching. And not just a page or chapter but the whole book. I titled my review of his last book Shut Up and Sing and stopped buying.
You can bet that half of your fans think differently than you do. Why alienate them? I have very strong feelings about certain issues and candidates. I do try to keep a handle on my effusions but sometimes those opinions eek out.
Tips for the Professional Writer.
If you really want good stuff to read—and who doesn’t—help and encourage writers. Offer to critique. Be ready with advice when asked.
Our reward is books that keep us reading until 2 am.