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Wednesday, June 29, 2016

Email Newsletter Automations

I'm just now learning about automations for newsletters. It's hard to do when most e-news programs charge for using them, but here's the general idea...
  • Send an automatic "Thank you for joining the newsletter!" Because, well, it's nice to be noticed for signing up.
  • Send a link to free gifts after readers perform certain tasks--like subscribe, reply, or whatever you want to ask.
  • You can create a welcome series that will automatically be sent to new subscribers over whatever period of time and schedule you wish. The idea behind this is so you can provide all the same information without much effort on your part. It also makes it easy to not double up on emails to your subscribers. Who wants to get the same newsletter more than once?
  • You can create a separate newsletter series for people who decide to sign up for your street team. This would come after several of the welcome series newsletters. If a reader has stuck with you through 10 welcome newsletters and still opens them, they must be a true fan. They are the ones you'd like to offer specials to and ask them to join your street team.
  • If you have a store attached to your mail account, you can send automated thank you's for purchases
  • You can even send an automated note when someone unsubscribes from your list. What would you say in one of those? "Thanks for hanging out with me, have a great life!"?
All of this could be a moot point though if you don't have newsletter readers. So, how do you get readers?
Let me ask you, when, where, and why have you signed up for newsletters in the past?


4 comments:

Liz A. said...

I heard it's best to put a link to newsletters at the end of ebooks so people who read and enjoyed might sign up. I don't know if that's true.

Nicola said...

I'm starting that journey after the summer holidays. I sign up to newsletters that interest me. What bugs me is when I receive too many from one source. That just clogs up my inbox and usually it's just hard selling with a freebie attached. Don't like those much and unfollow quite quickly. So, I think timing is important and judging how regular readers want to hear from you. Making readers feel important on an individual basis is quite important and building on those relationships. Wishing you lots of fun!

Charity Bradford said...

@Liz, I've hear this too, and it sounds like a great idea!

@Nicola, thanks for your input! I read somewhere that newsletters should by 85-90% about the readers and only 15-10% trying to sell something. That's going to be my goal as I start a more regular newsletter. I might try twice a month to start off, simply because I don't have time to do more. And I don't like stuff piling up in my inbox either. ;)

Darla M Sands said...

I'm sorry to say that I don't subscribe to newsletters outside of one for a wildlife foundation. I just don't want to feel compelled to spend still more time on the computer. But I wish you all the best in your endeavor!